One Man Show – the smallest of small business
One Man Show – Featuring the Author’s and Shakespeare’s experiences as sole operators
The smallest of small business – featuring the Author’s and Shakespeare’s experience as sole operators
A One Man Show is often referred to as a ‘micro-business’ – a term that emphasises the business rather than the person.
This book has four main sections, illustrated by events in both Shakespeare’s and Jean’s personal and business experiences as they persevered:
- Setting out as a One Man Show
- The Resource Base of a One Man Show
- Two different – and useful – business life-cycles
- Traffic lights for One Man Show business start-ups
Jean provides a lively and thought provoking study for any potential entrepreneur considering starting a micro enterprise. The ideas are original, creative, and well researched.
Roger Cook
Centre for International and Open Learning at the Thames Valley University, London.
