Archive for August, 2009

Increasing job satisfaction

The concept of job satisfaction is defined here as the balance between meeting the ‘needs of the individual’ and the ‘demands of role in the organisation’.

The needs of the individual includes being genuinely valued and respected, being able to …

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An extract from One Man Show – The purpose of a marketing strategy

A marketing strategy is designed to achieve specific targets, eg:

  • increase in sales,
  • increase in repeat sales/customers,
  • turning enquiries into sales,
  • increased market share.

It is important to have a coordinated marketing strategy. For instance, I have coordinated my marketing …

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Introduction to Key Performance Indicators (KPIs), Measures and Targets for Small and Medium Enterprises (SMEs)

Key Performance Indicators (KPIs) are the means by which an SME owner/manager regularly monitors progress against the targets established within the annual business plan for the enterprise.

The annual business plan should inform both the budget and cashflow projections for …

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Understanding the relationship between Entrepreneurship, Innovation and Creativity

These three qualities are equally valuable and important in relation to any level of research.  This is an extract from my 2008 book, One Man Show – the smallest of small business.  This book features my and Shakespeare’s experiences …

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Entrepreneurial Initiative as a Sole Operator

Institute for Small Business Affairs
National Entrepreneurship and SME Development Conference
1-3 November 2004 – Newcastle-Gateshead

Abstract

A ‘sole operator’ is, in the true sense of the word, a one-person business. This paper offers a proven equation “sole operator + …

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Action-research projects in the nonprofit sector

Governance Project, 1989-1996 – identifying the training and support needs of voluntary committees and boards in Victorian ‘needs-based’ organisations and writing a committee training manual – in collaboration with Council of Intellectual Disability Agencies (CIDA) Inc.

Leadership Project, 1992-1993 – …

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