Jean Roberts

The Left and Right Brain Business

Linking organisational effectiveness with individual job satisfaction

It’s easy to be confused by other people’s behaviour. It’s just as easy to be confused by your own. We can all look back across a number of years and recall particular occasions and relationships where we wish things had worked out differently or better. Or we can wonder why, at other times, everything seemed to go so well, almost without any effort on our part.

Have you wondered why some personal, work and business relationships are more effective or enjoyable than others? Have you noticed that it seems easier to communicate with some people than with others? Are you more comfortable with some people’s behaviour than others? Have there been occasions when you wished you had handled a situation differently or better? This book has the potential to help you to understand and appreciate the similarities and dissimilarities that you feel and notice in your own and other’s natural values, attitudes and behaviours.

As you read, you will understand and accept that some people think and act differently to you. You’ll think about why they do and realise that it doesn’t have a lot to do with inadequacies on your part. You’ll then be able to think more positively and clearly about managing problems, creating opportunities, accepting challenges and making choices. Understanding how you and other people think, feel, act and react plays a key role in improving any kind of relationship… business, personal or social.

Contents

Section 1 – Introduction to Left-brain and Right-brain Orientation

Chapter 1 – Introducing orientation
Chapter 2 – Applying orientation to business effectiveness
Chapter 3 – The Two Hemispheres of the Brain

Section 2 – Applying orientation to a variety of core business skills and responsibilities

Chapter 4 – Orientation as Business Brainpower
Chapter 5 – Application to Business Skills
Chapter 6 – Applying orientation to business relationships

Section 3 – Applying orientation to individuals, teams and groups

Chapter 7 – The Challenge for a Team Leader
Chapter 8 – Orientation and the Chief Executive Officer
Chapter 9 – Orientation and the Small Business Owner-Manager
Chapter 10 – The Business of Selling and Buying
Chapter 11 – Training and Development

Section 4 – Exiting the book

Chapter 12 – Unwise and Unfair Generalisations
Chapter13 – The 7 steps to follow as you exit this book

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